In this episode of Let’s Talk Ads, Andre Kempe (Founder & CEO of Admiral Media) talks with Manuel Prueter, Co-Founder & CEO of Colossi Games, about how TikTok, AI, and creator-led marketing are changing the way mobile games are designed, marketed, and scaled.

Manuel shares his journey from MMO games to building one of Europe’s most exciting mobile studios. He breaks down how short-form video, user-generated content, and AI-driven tools have transformed creative testing, user acquisition, and storytelling in gaming.

Together, they explore what it takes to stay relevant in a fast-moving industry — from balancing creativity with performance to building a studio culture that thrives on experimentation and data.

What you’ll learn:

• How TikTok and creator culture influence game discovery and UA
• The impact of AI on creative production and campaign testing
• How to align marketing, design, and product for sustainable growth
• Why creative iteration and authenticity drive long-term success

Perfect for:
Game developers, UA managers, growth marketers, creative strategists, and anyone interested in how the world’s top gaming studios merge storytelling with performance marketing.

Connect with Andre & Admiral Media:

• Andre Kempe on LinkedIn → https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Admiral Media → https://admiral.media/
• Let’s Talk Ads → https://letstalkads.io/

Connect with Manuel Prueter:

• LinkedIn → https://www.linkedin.com/in/manuelprueter/

About Admiral Media:
Admiral Media is an award-winning performance marketing agency helping ambitious brands grow through creative, data-driven campaigns. Official partners with Meta, TikTok, Google, and Snapchat.

🔗 Resources & Links • 
Admiral Media – award-winning performance agency 
👉 https://admiral.media •

Follow Andre Kempe on LinkedIn 
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ 
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” 
• Official Let's Talk Ads website: https://letstalkads.io/