What’s the Meta?

How TikTok Made Ponke a $300M Meme Coin


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Ponke is a meme coin of a degenerate monkey who gambles and trades every day. The project’s social media presence is a key differentiating factor, especially its approach to TikTok and Instagram—sites ignored by most tokens.

The Solana meme coin has over 220,000 followers on TikTok, 426,000 followers on Instagram, and 133,000 on Twitter. This is thanks to the team’s approach at making original, memeable content. In fact this following is much larger than the amount of holders Ponke has, suggesting that some watch their social media content simply because it's funny.

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What’s the Meta?By Decrypt