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How TikTok-style videos keep human brains hooked on content
TikTok, Instagram and YouTube clips are designed to overwhelm the brain's pleasure circuitry and keep people watching. Researchers say short-form videos may only be the start when it comes to harvesting human attention.
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By TikTok, Instagram and YouTube clips are designed to overwhelm the brain's pleasure circuitry and keep people watching. Researchers say short-form videos may only be the start when it comes to harvesting human attention.