In this episode, Emma sits down with PR strategist Alex Martin to explore how timing affects the success of press releases. They discuss why even well-crafted announcements can underperform if they’re not released at the right moment, and how understanding audience behavior and media cycles can significantly improve visibility.

Listeners will learn the best days and times to distribute press releases, why mid-week mornings often perform best, and how factors like industry trends, seasonal timing, and major news events can influence results.