41 - How Timothy Moser uses giveaway contests to build up an engaged audience that is hungry to buy on DAY ONE

What if you could launch your project and have a super-engaged

audience lining up to buy your product? So many blogs, and guru’s

harp on having a big email list before you launch. What if it

wasn’t about that? What if it was about how engaged they

are? 

"90% of the

people who sign up for my Giveaways end up reading their email, and

about 50-60% respond to that email", Timothy Moser,

MasterOfMemory.comThis rings true for a lot of things. If you have a tiny list

of raving fans, I guarantee you will convert higher rates, and get

MORE sales from that list then you would have if you only focussed

on the quantity.

Using a Giveaway Strategy in another niche has

helped Timothy Moser get an almost unheard of 10% conversion rate

(from lead to sale). This unique selling strategy focused on

nurturing your leads, and getting them super engaged, and ready to

buy anything you’re selling.

Before Timothy Moser started Master of Memory,

a website that offers free information and courses on how to

memorize anything, he was a lot like many people trying to get

their start on the internet.

He had been listening to podcasts and reading

blogs on how to start a business online.

Memorization and learning had always been a

passion of Tim’s. One day Tim was googling around for more

information to improve his own skills....

But he didn’t find much.

He mostly found forum posts, but certainly no

central hub to learn the best techniques for remembering someone’s

name you just met, or Spanish verb conjugation.

So Tim threw up a website for fun hoping to

make some beer money with banner ads…

When Timothy’s website, MasterOfMemory.com, blew

up!

Even though he decided early to focus his brand

around giving away ALL his information for free, he was still able

to monetize the site within 3 months by selling a course on

learning Spanish where enrollees get personal attention from native

speakers online.

His Unique Selling Proposition for that course

was to use the advanced memorization techniques he had learned and

apply it to learning “boring” vocabulary and grammar.

This podcast isn’t on how to memorize anything…

Go to MasterOfMemory.com for that info…

You will learn:

Why Timothy spends hundreds of

hours offering free, one-on-one teaching to people who haven’t

bought yet even though he knows it is not likely that the people he

helps will actually buy his course

Why you need to focus on a BIG

first day for your launch

How to set up your own Giveaway

with nothing more than a Gmail account and a

spreadsheet

How sometimes making people do MORE

work is better for sales than making a task as easy as

possible.

The psychological difference

between a “launch” and “drawing :) ”, and how it can drive

sales

Show Notes:

MasterOfMemory.com

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