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Sales funnels have the power to multiply sales 2X, 3X, even 5X or more by getting a larger number of people to buy the front end or main product at a low price and then instantly showing them offers to upgrade and unlock more features or benefits with upsells. Many customers will buy one or more upgrades, and because they can all choose the level they want it's a win-win for them and for us too as entrepreneurs.  

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