Startup Savant

How to 4x Retail Partnerships: Alex French of Bizzy Coffee


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#33: Alex French is the CEO and founder of Bizzy Coffee. Frustrated by the lack of cold brew coffee available in retail stores, Alex got to work developing what would become the #1 best-selling cold brew coffee on Amazon. Alex leveraged his previous experience at General Mills to better understand the beverage market and ultimately scaled his product from an apartment creation to a profitable business venture. 

In this episode we dive into: 

  • How Bizzy Coffee quadrupled their retail partnerships in a year
  • The best tactics for securing funding for a CPG company
  • Developing a competitive edge in a saturated market

Read the full episode summary at StartupSavant.com/podcast

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