Let's face it. Most companies are terrible at lead nurturing. They send boring, impersonal emails every few weeks over several months.

These companies think that they are staying top of mind with you, but they are really getting lost in a sea of similar emails that are not getting opened. Want proof? Check your inbox!

In this episode of the Small Marketing Teams podcast, I'll walk you through my counterintuitive approach to lead nurturing that has yielded much higher engagement rates than traditional lead nurturing campaigns.