LaunchPod | Product Management Podcast

How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo)

Listen Later

Today, we’re talking with Eric Metelka, Head of Product at Eppo, a next-gen A/B experimentation platform for product teams. With a background in A/B testing and data science, Eric has worked in building product at companies like Cameo, SpotHero, and G2.

In this episode, Eric talks about:

  • The process he used to cold start G2’s review product and turn it into a self-sustaining flywheel
  • His secrets to running great A/B tests that can really prove your impact on product growth
  • How he recovered from Cameo’s Engineering Director telling his entire exec team that all Eric’s test data was incorrect and what he learned from that
    • Links

    LinkedIn: https://www.linkedin.com/in/ericmetelka/

    Twitter/X: https://x.com/eric3000
    BlueSky: https://bsky.app/profile/eric3000.bsky.social
    Eppo: https://www.geteppo.com/
    Build Product like Linear | Nan Yu, Head of Product (Linear, Everlane, BOA): https://youtu.be/7ISWLoQtNOc

    Chapters

    00:00 Intro

    03:01 Strategies for Gathering Reviews
    05:19 Automating the Review Process
    07:54 Scaling and Growth at G2
    16:38 Transition to Power Reviews
    20:48 Challenges in Competing with Shopify
    22:51 Product Lessons from Implementation Processes
    24:03 Importance of Institutional Knowledge
    25:05 Navigating Leadership and Learning
    26:04 Understanding Revenue Recognition
    27:56 Effective A/B Testing Strategies with Data Science
    28:39 Product Experimentation Pitfalls at Cameo
    38:33 Improving Digital User Experience at Cameo
    41:52 Outro

    Follow LaunchPod on YouTube

    We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

    What does LogRocket do?

    LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

    Special Guest: Eric Metelka.

    ...more
    View all episodesView all episodes
    Download on the App Store
    LaunchPod | Product Management PodcastBy LogRocket