João Bocas - The #Wearables Expert ™ Interviews Serrah Linares, SVP Partnerships at Optum, Nashville Health Council Fellow, Contributor at Forbes Council and Top 25 HealthTech Thought Leader.

The Topic is: How to Accelerate Innovation in Digital Health

We've discussed and touched upon the following:

- Presssure is certainly on for Digital Health start ups, pressure to get adoption, drive ROI (return on Investment) for customer and build sustainable and profitable businesses. What advice would you offer to those working in digital health to achieve this?

- How can traditional healthcare industry learn from big tech companies on customer acquisition and brand loyalty among millennials?

- What innovation priorities are trending across the organizations you work with?

How can we make Healthcare Uncomplicated?

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As an expert in the healthcare industry, Serrah Linares recommends that digital health startups should focus on creating solutions that solve real problems for patients and healthcare providers. She also advises them to partner with established healthcare companies to gain credibility and leverage their expertise. Additionally, she suggests that startups prioritize data security and privacy to gain trust from patients and healthcare organizations. Finally, she encourages startups to focus on building long-term relationships with their customers and stakeholders to ensure sustained adoption and success.

In order for the traditional healthcare industry to learn from big tech companies on customer acquisition and brand loyalty among millennials, they can start by leveraging technology to offer more personalized and convenient healthcare experiences. This can include offering telemedicine services, mobile apps for tracking health metrics, and online platforms for scheduling appointments and accessing medical records.

Additionally, healthcare providers can also learn from big tech companies by focusing on creating engaging and interactive experiences that prioritize the needs and preferences of millennials. This can involve incorporating gamification and social media elements into healthcare services, as well as partnering with influencers and other digital platforms to reach and engage younger consumers.

Overall, by adopting a customer-centric approach and prioritizing innovation and technology, the traditional healthcare industry can learn from big tech companies and improve customer acquisition and brand loyalty among millennials.

#digitalhealth #medtech #startups #partnerships #healthcare