Audience 1st

How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge | The Confident Cyber Marketer Series

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Welcome to the first episode of The Confident Cyber Marketer, a monthly series hosted by CyberSynapse.io!

In this special in-person episode from New York City, I'm joined by Ben Siegel to break down how cybersecurity marketers and sales teams can accelerate speed to buyer insights to gain a competitive edge.

In this tactical, no-BS conversation, we reveal why traditional analyst models fail, why most cybersecurity vendors get it wrong, and how real-time insights from buyers—not just customers—can drive better messaging, faster sales cycles, and higher conversion rates.

Key Takeaways and Topics Covered:

  • Why cybersecurity marketing is broken—and how to fix it
  • The myth of proprietary data in cybersecurity marketing
  • Why most data doesn’t tell you the full buyer story
  • The Rapid Buyer Insight Loop (RBIL) framework for gathering and applying insights in less than two weeks
  • The difference between customer research vs. buyer research—and why both matter
  • How traditional analyst models hold cybersecurity vendors back
  • Real-world stories from Dani & Ben on how shifting to direct buyer insights changed everything
  • How to operationalize fast, actionable insights across marketing, sales, and product
  • Metrics that matter: Time to Insight, Time to Decision, Time to Value
  • The high cost of getting your target audience wrong—and how to avoid it.
    • Resources & Links:

    🔗 CyberSynapse – Ready to ditch the traditional analyst model and get real insights from real key decision-makers? Visit CyberSynapse.io to schedule a quick call.

    🔗 Connect with Dani & Ben – Let’s keep the conversation going! Find us on LinkedIn:

    • Dani Woolf
    • Ben Siegel

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      More deep dives into cybersecurity marketing that actually works coming soon!

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      Audience 1stBy Dani Woolf
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