Every time a customer buys something from a company, they must go on a journey. Starting at the awareness stage, they slowly gain more confidence and bias towards the company, until eventually, they make a purchase. The same things happens with a brand: customers go through the brand funnel.

Today, I'm going to explain exactly what the brand funnel is, and how you can use it to create people who not only buy from your brand, but do the promotion for you.

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