One main difference between the companies that have struggled through the pandemic and those that continue to thrive is the ability to effectively integrate new technologies.  To understand this better, Craig Brown and Thom Singer are joined by Digital Enterprise Society board member Yaser S. Kabakibo for a deep dive into the intersection of the technology provider, the service provider, and the customer. They cover the importance of meeting the needs of all invested parties when integrating new tools and processes and how doing so will protect against the unknown as well as maximize the return on investments. 

 

On today’s podcast, you will learn about:

Understanding the intersection between sales and technology

• Both work to add new features that meet customer demand.
• Cost reduction and operational efficiencies cannot be the only considerations 
• Failure to consider integration potential and new business processes result in untapped potential.
• Do service providers really offer a third perspective to bridge the gap between sales and technology? 

Measuring return on investments

• New technologies come with their own set of challenges that have to be learned. 
• How can we move toward a better ROI for all invested parties? 
• Effectively implementing a tool is just as critical as understanding the financial value of the investment. 
• Knowing which requirements are associated with the market is critical in order to pursue more market share.

Lessons learned from the pandemic

• Resiliency is no longer a marketing gig to push toward customers, it’s a must for companies that want to survive. 
• Companies that have successfully transformed digitally, within their organizations and their incentives, have been more successful during the pandemic.
• Companies that are stuck in legacy mode are going to continue to have a harder time. 

 

• The DES provides a bridge to the gap between service and technology providers and customers. 

 

Career opportunities within the digital transformation world

• Integration needs to be part of every toolset. 
• Being really good at one thing is not as beneficial as diversifying your skillset. 
• Resilience is a critical component to career success. 
• Understanding end-to-end integration is key. 

 

Join the Digital Enterprise Society here for FREE by using code DES+2021.

 

Register for the Agile Leadership for Digital Transformation here.

Do you have an example of extraordinary efforts or innovation during these unprecedented times? We would love to hear your story and possibly interview you for an upcoming episode. Please reach out to us at www.DigitalEnterpriseSociety.org.