Sign up to save your podcasts
Or
Share How To ACE Digital Marketing for Businesses (Strategy + Execution) - w/ Emma
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How To ACE Digital Marketing for Businesses (Strategy + Execution) - w/ Emma
In this episode, featured not-expert is Emma Jackson. Emma is the creative director at The Idea Farm - https://www.youtube.com/@thejourney-tif, which is a marketing consultancy with over 50 years of history that seeks to help businesses crack the code of digital marketing in today's privacy-first world.
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------
Support the Ready Set Do podcast:
1. Buy me a coffee: buymeacoffee.com/AJpppY42zy
2. Instagram: https://www.instagram.com/ready.set.do
3. Twitter: https://x.com/ReadySetDo_
4. LinkedIn: https://www.linkedin.com/in/namanpandey0796/
5. Get cashback EVERY time you buy anything online: https://www.rakuten.com/r/YOURSS30?eeid=44971
6. Get $100 With Discover Credit Card (Student Friendly, no Credit History required): https://refer.discover.com/s/namanpandey07966?advocate.partner_share_id=3718798779
7. Get 60k Bonus Points (~$600) with Chase Sapphire Preferred Credit Card: https://www.referyourchasecard.com/19P/4D173KLQF5
8. Get $25 On SoFi 4.2% High-Yield Savings Account: https://www.sofi.com/invite/money?gcp=76a5cd36-026a-4d9e-acd0-b0d252d2238e&isAliasGcp=false
9. Free Stock On Robinhood: https://join.robinhood.com/namanp-e93ca04
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Resources:
https://www.theideafarm.net/about
Timestamps:
00:00 Introduction + Background
02:32 Digital Marketing and Idea Farm
05:41 Evolution of Digital Marketing Landscape: 2019 vs 2025
07:57 "Ask app not to track" WRECKED digital marketing
10:09 Framework: Visual - Copy - Offer
12:37 Tailoring Marketing Approaches for Different Businesses
16:06 The Importance of Authenticity in Marketing
18:45 When a dentist's selfies BEAT professional video content
21:25 Tracking client lists and noting WHAT worked historically
24:26 How to get started with a digital marketing company
27:56 The Importance of Local Presence in Marketing
31:13 This popular marketing strategy does NOT work
32:53 Don't be at the mercy of social media algorithms - podcast growth tips
37:03 Understanding Algorithms and Engagement
39:17 Tool: ALWAYS use new features of various social media sites to ride the wave
42:16 Leveraging Cultural Nuances in Marketing
43:58 Marketing in-person events
47:23 Combining Online and Offline Strategies
49:07 When are paid ads ALWAYS better than organic growth?
52:25 Challenges with Client Expectations
54:22 Outro + Gratitude
View all episodes
By Naman PandeyIn this episode, featured not-expert is Emma Jackson. Emma is the creative director at The Idea Farm - https://www.youtube.com/@thejourney-tif, which is a marketing consultancy with over 50 years of history that seeks to help businesses crack the code of digital marketing in today's privacy-first world.
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------
Support the Ready Set Do podcast:
1. Buy me a coffee: buymeacoffee.com/AJpppY42zy
2. Instagram: https://www.instagram.com/ready.set.do
3. Twitter: https://x.com/ReadySetDo_
4. LinkedIn: https://www.linkedin.com/in/namanpandey0796/
5. Get cashback EVERY time you buy anything online: https://www.rakuten.com/r/YOURSS30?eeid=44971
6. Get $100 With Discover Credit Card (Student Friendly, no Credit History required): https://refer.discover.com/s/namanpandey07966?advocate.partner_share_id=3718798779
7. Get 60k Bonus Points (~$600) with Chase Sapphire Preferred Credit Card: https://www.referyourchasecard.com/19P/4D173KLQF5
8. Get $25 On SoFi 4.2% High-Yield Savings Account: https://www.sofi.com/invite/money?gcp=76a5cd36-026a-4d9e-acd0-b0d252d2238e&isAliasGcp=false
9. Free Stock On Robinhood: https://join.robinhood.com/namanp-e93ca04
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Resources:
https://www.theideafarm.net/about
Timestamps:
00:00 Introduction + Background
02:32 Digital Marketing and Idea Farm
05:41 Evolution of Digital Marketing Landscape: 2019 vs 2025
07:57 "Ask app not to track" WRECKED digital marketing
10:09 Framework: Visual - Copy - Offer
12:37 Tailoring Marketing Approaches for Different Businesses
16:06 The Importance of Authenticity in Marketing
18:45 When a dentist's selfies BEAT professional video content
21:25 Tracking client lists and noting WHAT worked historically
24:26 How to get started with a digital marketing company
27:56 The Importance of Local Presence in Marketing
31:13 This popular marketing strategy does NOT work
32:53 Don't be at the mercy of social media algorithms - podcast growth tips
37:03 Understanding Algorithms and Engagement
39:17 Tool: ALWAYS use new features of various social media sites to ride the wave
42:16 Leveraging Cultural Nuances in Marketing
43:58 Marketing in-person events
47:23 Combining Online and Offline Strategies
49:07 When are paid ads ALWAYS better than organic growth?
52:25 Challenges with Client Expectations
54:22 Outro + Gratitude