Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, Associate Professor in the Department of Marketing at the Broad College of Business, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services, and experiences.

Season 6 Episode 4 - How To Achieve Brand Love

Download the "How To Achieve Brand Love" Episode Transcript

For more episodes of Broad Matters, subscribe to our podcast on Apple Podcasts and Spotify.