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This is the very first episode of Creator CEO Book Bag, a new series where I break down books that actually matter for creators, entrepreneurs, and anyone trying to build leverage with content.

In this episode, I’m diving into One Million Followers by Brandon Kane. Despite the title, this book isn’t really about overnight virality. It’s about how creators discover their audience through testing, find a real hook in a crowded market, and turn attention into something sustainable.

I talk through why you can’t fully know your audience until you put content out, why talking about yourself isn’t differentiation, how growth is engineered through testing, collaborations, and paid discovery, and why real staying power comes from genuine connection with your audience.

If you’re a creator who’s tired of theory and wants to build something real, this one’s for you.