Most eCommerce founders know their ROAS.

Some know their contribution margin.

But very few know the one number that should guide every marketing decision they make.

In this episode, I’ll show you:

✅ What CLV really is (and why most brands calculate it wrong)

✅ How to work it out step by step (with a real example you can follow)

✅ And most importantly, how to leverage CLV to outspend competitors, protect profit, and grow on your terms.

This isn’t about chasing vanity metrics or bragging about big numbers. This is about building a growth framework that tells you:

• Exactly how much you can afford to spend to acquire a customer

• Whether you’re pushing too hard or playing it too safe

• And how to make decisions that compound into long-term profit
  

⚡ Download my free CLV Calculator here → https://www.wearedefiant.io/free-clv-calculator⚡

Want more tools & training?

Join my community eCommerce Growth Made Easy on Skool → https://bit.ly/4m4pCtz

I’m Jason Chappel, founder of Defiant, creator of eCommerce Growth Made Easy. I help founders from scrappy start-ups to $50M+ brands master the numbers that drive growth and profit.

If you want to stop guessing and start scaling with confidence, this episode is for you.