20s Takeover: How to Actually Market to Gen Z
We’re the generation with the most spending power in history—so why are brands still marketing like it’s 2012?

In this episode of The Spark , Gen Z account managers Noelle and Bailey step in to break down what actually works when marketing to their peers. From why traditional marketing misses the mark to how TikTok and Instagram became search engines, they cover the habits, preferences, and platforms that matter to Gen Z—and what makes us scroll right past your brand.

🎯 Why Gen Z doesn’t care about polished ads
📱 How TikTok Shops and influencer-style content drive buying decisions
🔥 Real talk on what makes marketing stick (spoiler: it’s not Google)
💡 Campaigns that nailed it—and why authenticity always wins

Want to reach Gen Z? Start by listening to them.

🔎 Get a free Feed Audit: frontburnermarketing.com