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How to Actually Succeed in E-Commerce (PACRA Framework Explained)
🎙️ The PACRA Blueprint: Build & Scale Your E-Commerce Brand Like a Pro
Are you ready to launch or grow a successful e-commerce business but not sure where to start? In this episode, Darren sits down with Jason Russell—an e-commerce veteran with over 23 years of experience and a track record of success with major brands like Lookfantastic and Revitalash.
Jason breaks down his PACRA Blueprint, a step-by-step framework designed to take your online store from zero to thriving. Whether you're new to e-commerce or ready to scale, this episode is packed with practical strategies, real-world insights, and must-have tools to help you build a brand that lasts.
What you’ll learn:
✔️ Proposition – How to craft a product and message that resonates
✔️ Acquisition – Budget-friendly strategies to drive high-quality traffic
✔️ Conversion – Design and UX tips to turn browsers into buyers
✔️ Retention – How to keep customers coming back
✔️ Analysis – Using data and benchmarks to fine-tune your success
🎧 Plus, Jason shares all the go-to tools he recommends—from analytics platforms to loyalty programs and influencer tracking software.
Don’t miss this masterclass in modern e-commerce. Whether you're just starting out or scaling up, Jason’s PACRA method is the roadmap you need.
👉 Listen now and get one step closer to e-commerce success.
Connect with Jason Russell on LinkedIn: http://bit.ly/4aGFbmf
👉 Need help? Call our Crunch Advisors at 0330 404 8746 or visit www.crunch.co.uk. We're here to make your side-hustle journey as smooth as possible.
Crunch delivers accounting and financial services to empower the self-employed and small business owners: https://www.crunch.co.uk
Instagram: https://www.instagram.com/countoncrunch
LinkedIn: https://www.linkedin.com/company/countoncrunch
Facebook: https://www.facebook.com/countoncrunch
Twitter: https://twitter.com/countoncrunch
View all episodes
By Crunch Accounting🎙️ The PACRA Blueprint: Build & Scale Your E-Commerce Brand Like a Pro
Are you ready to launch or grow a successful e-commerce business but not sure where to start? In this episode, Darren sits down with Jason Russell—an e-commerce veteran with over 23 years of experience and a track record of success with major brands like Lookfantastic and Revitalash.
Jason breaks down his PACRA Blueprint, a step-by-step framework designed to take your online store from zero to thriving. Whether you're new to e-commerce or ready to scale, this episode is packed with practical strategies, real-world insights, and must-have tools to help you build a brand that lasts.
What you’ll learn:
✔️ Proposition – How to craft a product and message that resonates
✔️ Acquisition – Budget-friendly strategies to drive high-quality traffic
✔️ Conversion – Design and UX tips to turn browsers into buyers
✔️ Retention – How to keep customers coming back
✔️ Analysis – Using data and benchmarks to fine-tune your success
🎧 Plus, Jason shares all the go-to tools he recommends—from analytics platforms to loyalty programs and influencer tracking software.
Don’t miss this masterclass in modern e-commerce. Whether you're just starting out or scaling up, Jason’s PACRA method is the roadmap you need.
👉 Listen now and get one step closer to e-commerce success.
Connect with Jason Russell on LinkedIn: http://bit.ly/4aGFbmf
👉 Need help? Call our Crunch Advisors at 0330 404 8746 or visit www.crunch.co.uk. We're here to make your side-hustle journey as smooth as possible.
Crunch delivers accounting and financial services to empower the self-employed and small business owners: https://www.crunch.co.uk
Instagram: https://www.instagram.com/countoncrunch
LinkedIn: https://www.linkedin.com/company/countoncrunch
Facebook: https://www.facebook.com/countoncrunch
Twitter: https://twitter.com/countoncrunch