Most people know that they should be using Google analytics, but the harsh reality is that most small business owners install Google analytics and then never ever look at it. If you’ve installed Google Google analytics but you’ve not looked at it in the past 30 days to make decisions about your marketing you’re essentially gambling. Marketing shouldn’t be a gamble you shouldn’t feel like you’re just going to be betting it on black or red when you decide to create an ad with a specific offer. So stop going to the Facebook or Google ad casino, and start making decisions based on data. But how do you do that? In this episode I share with you a very simple yet effective way to start measuring your marketingSo that you can make decisions based on facts rather than gut feelings. I’ll tell you how to set up your KPI’s so that you’re not overwhelmed with data, and how to set up a free dashboard that reports everything you need to see in one place.