The Reboot Chronicles with Dean DeBiase

How to add $1.0 billion in revenue fast! Elaine Boltz - Crocs


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Elaine Boltz started her job at Crocs as their Chief Operating and Transformation Officer at a most propitious time: March 2020. No sooner had she settled into her new digs at their cool Colorado headquarters when the pandemic shut down supply chains and manufacturing—but also helped make Crocs a true zeitgeist performer. Those shoes people love to hate— but everyone from kindergarteners to your gardening grandma has a pair—became a huge success, once again. In 2021, they had 67% revenue growth and industry-leading 30% operating margin and sold 103 million pairs of footwear globally, up 49% over 2020. During the fourth quarter, the brand sold 22.6 million pairs, an increase of 19.7% over last year—adding $1 Billion of topline revenue in just a year!

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The Reboot Chronicles with Dean DeBiaseBy Dean DeBiase

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