The Venue Podcast

How to Add Decor & Rentals to Your Wedding Venue Business


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In today's episode of The Venue Podcast, Kinsey and Lindsay dive deep into the world of decor and rentals and how they can be a game-changer for your business. Whether you're considering expanding your revenue stream and just starting with a small amount of inventory, or you're ready to optimize your current decor selection, we've got you covered with valuable insights and strategies.

Assessing Market Demand: To start, we explore whether incorporating a wide range of decor into your offerings is what your market truly needs and wants. Understanding your clientele's preferences and staying ahead of trends is essential for making informed decisions that align with your business goals.

Strategic Purchases: Discover how to make smart choices when deciding what to purchase. We discuss the latest trends and the foundation pieces that are essential for any wedding venue. Learn how to strike the perfect balance between timeless classics and trendy additions.

Quantity and Pricing: Determining the right quantity of decor items to stock can be a challenge. We provide a formula for calculating the optimal amount of decor you should have on hand, ensuring you're neither overstocked nor underprepared. Additionally, we delve into pricing strategies, helping you understand how to price each piece effectively, maximizing your return on investment.

Storage and Maintenance: Efficient storage is critical to managing your decor inventory. Get the 411 on storing your decor properly to maintain its quality and longevity. We share expert tips on organization and care to save you time and money in the long run.

Keeping it Fresh: Learn how to keep your decor catalog fresh and exciting for clients by regularly updating and refreshing your offerings.

Pricing Strategies: Explore the pros and cons of pricing items per piece versus including them in your overall rental package. BONUS TIP: We also introduce a creative approach, collaborating with key vendors like your top five wedding planners to rent out items during off-seasons, boosting your revenue and strengthening valuable partnerships.

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The Venue PodcastBy Kinsey Roberts and Lindsay Lucas

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