Insights from a customer communications consultancy on how to ensure your multi-channel approach is fit for purpose.

Guest:  James Shand, Chairman at TriPartum and Director at The Rubicon Network

In this episode, we speak to James Shand, Chairman at TriPartum, a customer communications management (CCM) firm, to explore the accelerated shift from physical and  printed communications to digital, the main challenges and consequences this shift presents to an average print service provider and the potential solution to finding your way around this new reality:

1. How the customer content management can be your unique selling point (USP) 
2. Why channel of communications should be up to customers and not marketers’ choice 
3. How to add value and create competitive advantage by managing big data & providing single communication strategy
4. Where to start with your CCM journey without making a big investment 

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