Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana Wismeth tells how lockdowns in China and around the world caused supply chain issues that have directly impacted the holiday shopping season -- and forced manufacturers and retailers to adapt on the fly. What is this extraordinary disruption teaching us about consumer loyalty, retailer sourcing, and distributor decision making.

Guest: 

• Tatjana Wismeth, Head of Distribution & Supply Chain Intelligence, GfK 

Resources: Solutions page

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead