John sits down with expert digital marketer Matt Headland to talk through exactly how you should adjust your marketing for COVID-19/Coronavirus for your therapy private practice. 

COVID-19/Coronavirus Resource List: 

https://go.privatepracticeworkshop.com/covid-19-therapist-resource-list

Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month. 

Matt Headland’s website: www.mattheadlandmedia.com

Included in this episode:

 

Website

• Add an "update" banner to your website letting people know you’re currently all online/telehealth. Link this to an announcement
• Make sure you have an announcement page! 
• • Link to helpful sites like the CDC or a relevant blog post from your practice
• Make any necessary forms easy to find and easy to fill out online

Google Ads

• Update existing ads to reflect online therapy/telehealth. Add to the ad copy
• • Make sure landing pages have banner/announcement about telehealth
• Consider adding in an ad group specific to online therapy, but keep in mind you don’t want to cross-contaminate your keywords; don’t use the same keywords in 2 different ad groups 
• Add a Sitelink Extension about Online Therapy

Webinars/Workshops

• Consider hosting guided meditations, support groups, etc. via Zoom. Record and add to website
• • Invite current clients, promote via Facebook