Matt Skallerud is an advertsing genuis who began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBTQ+ online consumer.

I pick his brain and we talk about what he has learned, how he approaches his ad campaigns and LGBTQ+ Media then and now,

00:04:20 The early LGBTQ+ media landscape was print-dominated.

00:04:58 The evolution of online media.

00:09:38 Social media algorithms and advertising.

00:18:09 Content is king in advertising.

00:18:55 Short form content is key.

00:24:10 Celebrate LGBT community year-round.

00:29:44 I Love Gay Today podcast - organic growth through pandemic.

00:33:36 Creating short interviews for engagement.

00:38:10 Research and preparation are key.

00:42:52 Unify your social media.

Matt's Links

www.PinkMedia.LGBT

matt.skallerud.org

 @PinkMediaLGBT 

Tom's Links

www.tommeetsinterestingpeople.com

https://twitter.com/tommeetspeople

https://www.instagram.com/tommeetspeo...

https://www.tiktok.com/@meetsinterest...

https://linktr.ee/tommeetsinteresting...