Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks?

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==Let's Break It Down==

• 07:52 Navigating experiments and defining success for CFOs.
• 10:30 Using data to make strategic decisions effectively.
• 18:12 ABL Growth Partners holds a unique perspective.
• 21:17 CFO logic challenged, infomercials took Beachbody to success.
• 26:49 Data capture is essential in new experiments.
• 31:44 Maintain focus by building reporting drumbeat.
• 39:46 Welcoming challenges and learning from public experiments.
• 43:56 Company shifted to middle market, saw success.
• 45:16 Research essential for business success.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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