This week we sit down with the insightful Andrea Kayal, CMO at Upserve to learn more how SMBs can align the sales and marketing teams to drive growth. 

Themes:

• Intro to Upserve and Andrea
• The difference between a platform and point solution
• Aligning KPI's with Sales and Marketing
• The third part of the business alignment strategy
• How to choose where to put your dollars: marketing vs. sales
• The technology behind good sales and marketing engines
• The Sales Stackr Hotseat

Tools Mentioned in the Episode:

• Marketo 
• Salesforce
• InsideSales
• Yesware
• Calendly
• Survey Monkey
• Bizable
• Chili Piper
• GeckoBoard
• Insight Squared

Show notes, resources and more at www.salesstackr.com

 

Connect with Andrea: https://www.linkedin.com/in/andreakayal/

Learn more about Upserve: https://upserve.com/