The Founder-Led Marketing Show

How to align Marketing & Sales with Laura Erdem


Listen Later

Laura Erdem is the Sales Manager at Dreamdata.


We'll dive into how Dreamdata aligns Marketing and Sales and more:


- Are MQLs the right metric for optimizing?

- What does a good lead handoff look like?

- How important is Speed to Lead?

- Should the Sales & Marketing functions be owned by 1 person?


Laura's Linkedin: https://www.linkedin.com/in/lerdem/

Dreamdata: https://dreamdata.io/


Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/


#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

...more
View all episodesView all episodes
Download on the App Store

The Founder-Led Marketing ShowBy Finn Thormeier