When it comes to launching a content marketing strategy, you'll want to allocate resources and responsibilities for maximum efficiency and success. In this episode we cover the pros and cons of utilizing full-time employees, contractors or an agency. We also stress the importance of tracking the time and funds that you're putting into your campaign as well as the need to make adjustments along the way.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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