Kris Bennett of PassiveInvesting.com discusses how to analyze a market to buy or build self-storage. Kris walks us through the essential factors that shape a market's potential for lucrative self-storage investments. Kris explains how population growth, household incomes, and job growth are important indicators for a successful self-storage business. Learn how to evaluate supply and demand and get practical tips on reading vacancy rates and pricing for units in your target market. But the analysis doesn't stop there. Kris introduces the concept of the four D's—death, divorce, downsizing, and dislocation—as interesting yet limited factors in understanding storage demand. Tune in now and learn how to analyze the market!