Stuff about Sales

How to Appeal to the Emotional Side of your Buyer's Brain


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Matt and James are joined by Rob Chatters, Sales Training Manager at NCC Group and someone who has years and years of experience training sellers.  We talk through appealing to the emotional part of the buyer's brain using stories, what the coaching role should be between managers and sales enablement/training, how to deliver coaching, then we talk about whether or not role plays are effective.  Finally we end with rapid fire questions for Rob.  

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Stuff about SalesBy James Troiano