In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from DJ Saul, C.E.O. of iStrategyLabs, a full-service agency that specializes in the intersection of digital and experiential. Saul shares the ways his team dreams up tech-enabled experiences with specific brand messaging, and how to keep technology hidden so it doesn’t get in the way of that message.