James Dooley speaks with Szymon Słowik about applying semantic SEO to ecommerce category pages, because transactional intent now drives visibility across search engines and AI systems. James Dooley explains why informational content weakens category performance, while Szymon Słowik outlines how entity relationships, attributes, and structured headings improve machine understanding. The discussion focuses on commercial semantics, product grid relevance, and clean HTML structure, because clear meaning helps Google and large language models interpret category pages correctly. The episode highlights why semantic SEO supports rankings, conversions, and AI visibility at scale.