Contributor(s): Shaa Wasmund | Entrepreneur and author of bestsellers Stop Talking, Start Doing and Do Less, Get More, Shaa Wasmund explains how to apply the well-known Italian economist Vilfredo Pareto's 'law of the vital few' to become more productive and happy. This event marks the publication of her latest book Do Less, Get More: How to Work Smart and Live Life Your Way. Shaa Wasmund (@shaawasmund) is one of the UK's most prominent female entrepreneurs and a champion of small businesses. She is the founder and driving force behind Smarta, the UK's leading support platform for small business owners and in 2015 she was awarded an MBE for services to business and entrepreneurship. Shaa is an alumna of the London School of Economics and Political Science. Marta Costas is Director of Grantfair and has a decade of experience helping companies in the Technology, Media and Telecoms (TMT) sector connect with public sector organisations, navigating complex regulatory structures, raising funding for innovative projects and helping to shape public policy. Marta is Chair of LEAG, the LSE Entrepreneur-Alumni Group having graduated from LSE with an MSc in European Social Policy in 2007.