SEO is an investment in your expertise, authority and trust. It's a long-term investment in future brand visibility, and it needs to be sold that way internally. On this episode, Geoff Kerbis zooms out to look at SEO on a more appropriate timescale, answering questions like:

• Why should companies invest in SEO?
• How do you set the right expectations to stakeholders in sales and finance?
• How do you know when to focus on SEO -vs- a website redesign?
• What other pitfalls should marketing leaders avoid?
• What role can an agency play in helping marketing leaders plan for an investment in SEO?