In this episode, we discuss the challenges of approaching your first case study client without a proven track record. Learn about the importance of reducing friction and building trust, and discover strategies for taking on your first clients, even if it means working for free or at a reduced rate. We cover tips for creating impactful case studies, finding the right type of clients, and using those case studies to secure higher-paying clients in the future. If you're just starting out in your marketing career and looking for practical advice on building a successful client base, this episode is a must-listen!
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