On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about how to attract and retain talented employees who share your values which is something she has discussed a lot with her clients recently as, since the lockdown, it’s become harder for them to find people who have the same sense of value as them, and they’re also struggling to keep employees.

KEY TAKEAWAYS

• Firstly, we need to establish what our values and missions are and clearly communicate them to our employees and make sure that they understand how their values shape the way that you do business. Once they understand this they can make the decision whether it’s a good fit or not. If your values don’t align with theirs it’s a good idea for them not to take the job as they may be less effective than someone whose values align with yours and your company’s.
• Create a work culture that is aligned with your values, that fosters open communications, collaboration and sense of purpose. This can really help to attract and attain talented employees who share your value because when a team feels psychologically safe enough to openly communicate with each other, express their opinions and collaborate with each other without feeling the competition, that generally builds a good, effective team.
• Offer employees opportunities for personal and professional growth, such as training and development programmes that, again, are aligned with your values. Growth is a basic human need. A lot of people become dissatisfied with their job when they feel stuck. If you can provide growth as part of their job it tends to create happier employees.
• Foster a sense of community amongst your employees by encouraging open communication and collaboration by organising social events and activities that bring them closer together. This is super important in a happy, effective team. Don’t forget to provide a little bit of fun as well as interesting work to keep your team happy to create a sense of belonging and shared purpose which can be a very powerful retention tool.

BEST MOMENTS

‘Research has shown that when people work in a job that is aligned to their values their performance increases.’
‘Align your recruitment efforts with your values.’
‘The basic human needs are growth, connection, significance, variety, contribution and safety. If you and your workplace can provide all of this it’s quite unlikely that your employees will leave.’
‘Recognise and reward employees, in public, who embody your values in their work, this can help reinforce the importance of your values and encourage others to adopt them as well.’

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com 

Facebook: https://www.facebook.com/wedisruptagency 

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency 

LinkedIn: https://www.linkedin.com/in/tzechingyeung/