In this episode of The Digital Insurance Agent Podcast, host Carl Willis sits down with Matt Ruttenberg, Co-Founder of Life, Inc., to explore strategies for adding high-income business owners to your book of business. Matt shares his journey from a generalist to a niche expert, offers insights on becoming a trusted advisor, and discusses the importance of specializing to resonate with high-value clients. Tune in to learn how to penetrate lucrative markets, establish yourself as a thought leader, and build a dream team that drives success.

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