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If you want to charge €20,000+ for coaching, you can’t keep playing small or solving surface-level problems.

In this episode, we break down why most coaches attract the wrong clients, struggle to charge premium prices, and unknowingly use language that keeps them stuck at lower income levels. You’ll learn why helping people who “need it the most” isn’t the same as building a sustainable, high-impact coaching business — and how to stop acting like a savior and start positioning yourself as a leader.

We dive into:

- Why big problems justify big prices

- How to “break out your avatar” and speak to the right level of client

- The 4 coaching levels (from broke beginners to top 1% leaders)

- Why clarity is marketing, not what clients pay for

- How your language determines whether you attract broke clients or high performers

- The difference between “away from” vs “towards” messaging

- Why bold promises require courage — not perfection

If you’re a coach who wants to move from €5K months to €30K+ months, attract clients with real purchasing power, and make a bigger difference without burning out, this episode will change how you think about pricing, niching, and marketing forever.

Marketing is about mastering language. Business is about mastering numbers.