In this episode, Tiffany Grant, host of Money Talk with Tiff, sits down with Leslie Danford, founder of Vitaminis, to discuss an intriguing topic—attracting investors for your startup. Leslie shares her invaluable insights on what investors are looking for and how you can pitch your business successfully, whether running a tech company or opening a retail shop.

Check out the full shownotes: https://moneytalkwitht.com/podcast-show-notes/attracting-investors-for-your-startup/

Key Points Discussed

1. Defining Startups: Leslie gives a broad definition of startups, emphasizing that they are more about the mentality of creating something new than the type of business.
2. Basic Unit Economics: Leslie highlights the importance of breaking down your business to its most basic unit and ensuring it is profitable at that level.
3. Confidence and Sales: The significance of having confidence and treating your pitch as a sales presentation, even when you're unsure.
4. Investor Trust: The role of personal grit and determination, relationships, and the importance of being seen as trustworthy by investors.
5. Relationship Nurturing: Building and nurturing relationships with investors over time to establish a stronger foundation for future investment.

About Our Guest

Leslie Danford, founder and CEO of Vitaminis, a clean-label functional food and beverage brand. She has always been passionate about nutrition, but she is not a foodie. For her, it's like a math equation, and it's important to cover all of your nutritional bases.

In 2020 she combined her personal interests with her formal business training to launch Vitaminis. Previously she worked in beverages and consumer products at large corporations. She earned her MBA from Harvard University and BA from the University of Chicago.

Resources Mentioned

• Vitaminis Website: vitaminisbrand.com
• Vitaminis on Amazon: https://amzn.to/3Xp9JT7 (affiliate link)

Connect with Leslie

• Website: vitaminisbrand.com
• Social Media: @vitaminisbrand on all platforms
• Retail Availability: Fresh Thyme Farmers Market and The Fruitful Yield (Midwest)

Connect with Tiffany

• Website: moneytalkwitht.com
• Social Media: @moneytalkwitht on all platforms

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Thank you for tuning in! Be sure to visit the show notes for all links and mentioned resources. Until next time, spend wisely by spending less than you make!

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