Personal Brand Blueprint

How To Attract Qualified Leads On LinkedIn with Finn McKenty


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In this episode of Brand Science, we dive deep into growing your personal brand and converting leads specifically on LinkedIn.

I sat down with Finn McKenty, an expert in helping entrepreneurs thrive on LinkedIn, we explore Finn's journey, tips on optimizing your LinkedIn profile, and crafting valuable content and comments to attract your ideal audience.

In this episode you'll learn:

→ The key strategies to make your LinkedIn profile a powerful landing page for your personal brand

→ How to effectively engage with potential leads.

Don't miss the lightning round where we discuss the biggest lessons and the ideal profiles to follow on LinkedIn.

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TIMESTAMPS
00:00 Introduction to Growing on LinkedIn

01:10 Finn McKenty's Journey to LinkedIn Success

03:15 The Evolution of LinkedIn as a Creator Platform

06:00 Why LinkedIn is Ideal for B2B Marketing

08:38 Optimizing Your LinkedIn Profile

18:04 Engaging with Content to Grow Your Network

26:02 Creating Effective LinkedIn Content

30:01 Algorithm Tweaks and Reach

31:00 Quality Over Quantity on LinkedIn

34:00 Maximizing Engagement

37:18 Genuine Sales Tactics

44:17 Building a Personal Brand

52:26 Overcoming Fear of Posting

56:14 Lightning Round Q&A

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CONNECT WITH FINN
🌐 Website: https://finnmckenty.beehiiv.com/
💼 LinkedIn: https://www.linkedin.com/in/finnmckenty/
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CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
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📹 YouTube: https://www.youtube.com/@DavePolykoff
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Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
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Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
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4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

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Personal Brand BlueprintBy Dave Polykoff