Want to crack the code on PPC advertising? We've got you covered. Join us as we sit down with Eric Nagel, VP of IT at IMWave, who shares his wealth of knowledge on the subject. He throws light on how IWave is helping businesses that are new to PPC or struggling with its complexities, on a commission basis. The mantra is simple - focus on profitable keywords and reduce non-converting traffic, creating a win-win for everyone involved. 

As we dig deeper, we dive into a technical discussion about Google's Algorithm, PPC vs SEO, and the significance of automation. Eric imparts valuable insights on campaign tracking and optimization using tools like APIs and Zapier, and emphasizes understanding user intent. But the conversation doesn't stop there. We venture into the world of chatbots, their potential in programming and content creation, but also the need for caution due to their occasionally inaccurate nature. From affiliate marketing trends to the impact of AI, and future industry predictions, this episode is a goldmine of information. Prepare to step into the future of marketing!

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