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HOW TO AUTOMATE YOUR SOCIAL MEDIA AND BUILD RELATIONSHIPS
Social Media Automation Tips ...
How To Automate Your Social Media And Build Relationships
Anything you can automate - - automate
Social is a great way to become visible and initially make a connection through one on one connections
On Twitter, you can no longer duplicate content
Leverage reTweets
Write down multiple status updates when you do a post
Always drive people to your email list and website
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: – HOW TO AUTOMATE YOUR SOCIAL MEDIA AND BUILD RELATIONSHIPS
[just click to tweet]
HOW TO AUTOMATE YOUR SOCIAL MEDIA AND BUILD RELATIONSHIPS
Use MeetEdgar to broadcast your information to your followers so you have more time to build relationships
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug: Welcome back, listeners, another episode of Real Marketing Real Fast. Today, I am super excited to have a special guest in the studio. Laura Roeder, she is the founder of Edgar or as I refer to it as MeetEdgar, it's a social media automation tool. It's designed to prevent status updates from going to waste. Laura is an expert in this field. If you look at her background and her bio, you will see that this tool was formed from a need to be able to recycle and reuse evergreen content. Laura has given talks to conferences like Blog Her, South by Southwest, and has spoken about the value of independent entrepreneurship at The White House. She's also appeared on Forbes Fast Company, Mashable, C-Net and many other publications. We're looking forward to digging in deep and learning about social media and automation. Welcome to the show today.
Laura Roeder: Thank you, Doug. I'm excited to be here.
Doug: What I found really interesting was I did a little bit of background, I looked at your company, and I was surprised to see you guys are almost an entirely remote organization. Then, I came across your page of your values and just kind of fell in love with your approach choose kindness, take ownership, and value for value.
Laura Roeder: Yeah. Just to be clear, we're actually 100% remote. We don't have any offices.
Doug: Wow. There you go. Today, we're talking about social media and automation. I fell in love with your tool when I first started my podcast. I was looking for a better way to schedule. As I mentioned to you before we got going, I had tried everything in the marketplace. I'm always looking at best of breed. Do you want to share a little bit of the backstory of how you got started and how you brought the company to where it is today?
Laura Roeder: Yeah. I've been working in the social media space for a long time, since 2008. That's 10 years now. It's 2018. That's about as long as social media marketing has been around. Yeah, I started off doing consulting and then training and now, Edgar is a tool that manages your social media for you. How Edgar came to be is I had come up with this methodology to save a lot of time on social media doing social media for myself and exploring what was working for my clients. I noticed how few people see a status update, and obviously, now there's a lot of talk about reach dropping. Reach has never been 100% on social media. It keeps getting lower. It's lower now than it has been. But, I would look at my stats for Twitter and Facebook, and even back in the day, let's say at some point you might have got 30% reach, which you can't get any more, but if you got 30% reach, that means that 70% of the people that choose to follow you did not see that update. Now, it's usually more like 5% to 95% are not seeing that update. I thought why is everyone writing five new updates for the rest of time when you could just be leveraging the content that you already have?
View all episodes
By Doug MorneauSocial Media Automation Tips ...
How To Automate Your Social Media And Build Relationships
Anything you can automate - - automate
Social is a great way to become visible and initially make a connection through one on one connections
On Twitter, you can no longer duplicate content
Leverage reTweets
Write down multiple status updates when you do a post
Always drive people to your email list and website
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: – HOW TO AUTOMATE YOUR SOCIAL MEDIA AND BUILD RELATIONSHIPS
[just click to tweet]
HOW TO AUTOMATE YOUR SOCIAL MEDIA AND BUILD RELATIONSHIPS
Use MeetEdgar to broadcast your information to your followers so you have more time to build relationships
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug: Welcome back, listeners, another episode of Real Marketing Real Fast. Today, I am super excited to have a special guest in the studio. Laura Roeder, she is the founder of Edgar or as I refer to it as MeetEdgar, it's a social media automation tool. It's designed to prevent status updates from going to waste. Laura is an expert in this field. If you look at her background and her bio, you will see that this tool was formed from a need to be able to recycle and reuse evergreen content. Laura has given talks to conferences like Blog Her, South by Southwest, and has spoken about the value of independent entrepreneurship at The White House. She's also appeared on Forbes Fast Company, Mashable, C-Net and many other publications. We're looking forward to digging in deep and learning about social media and automation. Welcome to the show today.
Laura Roeder: Thank you, Doug. I'm excited to be here.
Doug: What I found really interesting was I did a little bit of background, I looked at your company, and I was surprised to see you guys are almost an entirely remote organization. Then, I came across your page of your values and just kind of fell in love with your approach choose kindness, take ownership, and value for value.
Laura Roeder: Yeah. Just to be clear, we're actually 100% remote. We don't have any offices.
Doug: Wow. There you go. Today, we're talking about social media and automation. I fell in love with your tool when I first started my podcast. I was looking for a better way to schedule. As I mentioned to you before we got going, I had tried everything in the marketplace. I'm always looking at best of breed. Do you want to share a little bit of the backstory of how you got started and how you brought the company to where it is today?
Laura Roeder: Yeah. I've been working in the social media space for a long time, since 2008. That's 10 years now. It's 2018. That's about as long as social media marketing has been around. Yeah, I started off doing consulting and then training and now, Edgar is a tool that manages your social media for you. How Edgar came to be is I had come up with this methodology to save a lot of time on social media doing social media for myself and exploring what was working for my clients. I noticed how few people see a status update, and obviously, now there's a lot of talk about reach dropping. Reach has never been 100% on social media. It keeps getting lower. It's lower now than it has been. But, I would look at my stats for Twitter and Facebook, and even back in the day, let's say at some point you might have got 30% reach, which you can't get any more, but if you got 30% reach, that means that 70% of the people that choose to follow you did not see that update. Now, it's usually more like 5% to 95% are not seeing that update. I thought why is everyone writing five new updates for the rest of time when you could just be leveraging the content that you already have?