Sometimes, when A/B testing, marketers focus on the wrong metrics. They get too caught up in testing the little things like the color of a button only to forget the bigger pictures (revenue + the customer). So in this episode, we'll be breaking down some of these mistakes and how you can avoid them. 

Topics we touch on in today's episode include:

• Why "let's a/b test it" is one of the most frustrating statements marketers say
• The proper way to conduct an a/b test
• Why you should focus first on the customer before a/b testing something 

By the end of this episode, you'll have a strong understanding of a/b testing fundamentals and common pitfalls you should avoid.

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