Content Burnout: When you have an overwhelming desire to stop producing content that promotes your business.

In this episode I share a story of my own content burnout experience. There were a few factors that led to this for me, but this is certainly not a unique situation. I see this happen in small business all the time.

Ensuring that you deliver a consistent stream of marketing is really important though so it’s never a good idea to just stop. And there are a few things that you can do (and that I did) to ensure that experiencing content burnout doesn’t prohibit you from achieving marketing success.

In particular, we address the following reasons for content burnout:

• Getting busy in your business
• Getting bored with your content
• Running out of things to say
• Not seeing the results of your content
• Comparing yourself to others

All of the above will happen with your marketing at some point or another, but I share some suggestions how to not let these derail your efforts. 

Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019

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