What's good #Krumbies!

I have been on a learning journey on how to start a brand, build a community and audience with 0 following.

It can be daunting when you have a business idea or passion project but feel like nobody will care about what you want to create. The main thing for me during this process was just to get an idea of how social media platforms distribute organic content.

Organic content is free media in the sense that you do not have to pay anybody to have your content shown to an audience. After completing my test run of content on TikTok, LinkedIn, Youtube, Instagram, and Twitter, I now have a clear strategy in place now that I understand how the algorithm of organic content works in terms of reach.

I am currently in a hiatus period to start bulk creating content with a little and often approach, I did not start this brand for profit, I started this because I have a passion for writing and social media is a creative outlet to do that. In the meantime, I can share as much content as possible regularly so that the algorithm will learn what audience engages and wants to see my niche of content.

This relieves a lot of pressure and allows me to work whilst slowly building my audience. I plan to have 3 fully made 1hr ish videos for YouTube ready by June, which I will then be able to repurpose on all platforms to start building an audience.

Thank you for listening and note to self: All great things take time.