05.12.2022 - By Geoffrey Jerome Veit
Best model articles Best Brand tells the real story Best used are the best resale Automotive ads explained Brand choice protects resale dollars Crazy ads are even crazier Disclosures that don’t help Radio, TV, newspaper, socials Vague is the norm Bait and switch Crazy trade values Employee pricing Surprises can be thousands Ads indicate character Ethics indicates results It doesn’t get better, it’s a culture Look for dealers that advertise what they offer other than price