There are two sides to your business. Attracting your people and serving them what they want. But has this ever happened to you? You focus all your energy on attracting people to serve and it WORKS! So you serve your heart out but then realize you were so busy serving them that you forgot to keep doing the things that helped those people find you, so then you have to HUSTLE to attract more. You attract more, get busy serving them and then realize you did it again. AND you have to hustle AGAIN.