Outsourcing is a common and often used tool  in the small business community. Generally, it starts with the need and desire to show up everywhere. In your ambition, you want to do all the things, all the time and in all the right places. Thus begins the pull to hire people to help, so that you don't burn yourself out.

 

How do you avoid the spiral into an outright burnout, but also avoid outsourcing too soon? Find your healthy balance! Its going to be a different path for every business owner and every type of business but you can almost always count on finding your balance and feedback by getting some insight from other Creative Business Owners like yourself.

 

Start by marrying yourself to one source of marketing to get the ball rolling. Then repurpose that; let it grow. Nothing in business happens fast if you don't already have an established audience. It's not always desirable but is the best way to keep your budget under control if your income and profit aren't yet consistent.

 

At the end of the day don't rush yourself into thinking outsourcing is the thing you need right now! If you're in the first few years of business it may not really be an option. Instead, look at one-time projects, collaborations, and one focal point for your marketing until you get the traction and growth.

 

Need more direction and guidance? I challenge you to join The Creative Boss Society and see if you don't gain the direction, strategy and step by step guidance to grow your business.